An active mini sensor which reminds the user to improve her/ his posture and engage the core muscles in everyday life. Relevant and recommended for anyone looking to strengthen their core muscles and improve their general health, increase physical performance, recover from back injury/ operation, prevent injuries or simply enhance safety during physical activities and sports. 

Made from high-quality materials and designed to perform comfortably in many situations, this sensor will act as your private guardian & trainer and will help you perform at your best.

Sales channels: 

1. Retail: Sports, Pharmacy and drug store, Orthopedic chains.

2. Online: several channels.

3. Direct TV

Venture / Brand:
Launch year:
Launch in Q2 2024
Products sold:
Consumer segments:
From young to old, from super active to inactive. Core gives value to many different segments.

Business case:

The need:  

Several day-to-day physical situations and/or insufficient physical activity known as the "office lifestyle" lead to the weakening of the human body core muscles. This may cause several health issues such as lower back pain, skeleton abnormalities, digestion problems, unoptimized posture and musculoskeletal pressure and damage. 

Many consumers find it hard to allocate the time to work out routinely. 

The Opportunity and Vision:

Improve consumers life quality. 

Design, produce and market a mini sensor that will act as a training device and/ or as a concealed gentle reminder for better day-to-day health management, core muscle building, and posture correction. Increase safety during several physical activities.

Build a global distribution and a recognized brand.

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