ICG VENTURES

Sales channels: 

1. Retail: Travel & On-the-Go, Cosmetic chains, Pharmacy and Drug store.

2. Online: several channels.

3. Others: cosmetic brands (private label).

Venture / Brand:
Flo Accessories
Launch year:
2005
Products sold:
over 25 million units
Consumer segments:
Fragrance users
OEM / Private label: cosmetic retail and perfume brands

Business case:

The need:  

  1. Perfume bottles are heavy and expensive. People rather not carry them.
  2. Travel restrictions.
  3. Perfume scent does not last long. Consumers want to smell good all day long.

The Opportunity and Vision:

Designing, producing and marketing a refillable perfume container- an “atomizer” that fits every existing and future perfume bottle. Build a global distribution and a recognized brand.

Project status:

Lunched in 2005

Units sold: over 25m

World wide distribution platform established and running 

Several design awards, Patented, www.flo-accessories.com 

METRICS

Sold
25+ million units
Status
Active
Ownership
Private
Web
www.flo-accessories.com
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