Business case:

The need:  

To lower weight pressure extracted on the different joints and get a power boost to your leg muscle. (Our first product is the Active Knee Brace).

Several medical or lifestyle conditions require extra support, power enhancement and weight pressure reduction (e.g. overweight/ obese, elderly population, recovery from an injury or an operation, pregnancy).

Several activities require a power boost to the leg muscle, extra stability, impact absorption and increased endurance (e.g. different Sports (skiing, basketball, hiking,..), Work involving physical activities & weight handling and Law enforcement agencies’ need for enhanced safety  & performance). 

Consumer segments:

• Sports (Pro to Hobby)
• Recovery (from injury or operation)
• Overweight and Obese
• Pregnant women
• Elderly population
• Law enforcement agencies

The Opportunity and Vision:

Significantly improving life quality for several large consumer segments. 

Designing, producing and marketing a full line of innovative active orthopedic braces which help and/ or treat several medical conditions and enhance safety & performance.  Several of the active braces allow a significant reduction of the weight pressure extracted on the joint, power boost and in addition, offer a training functionality. ­­­­­­­

Build a global distribution and a recognized brand.