Business case:

The need:  

1. Modern lifestyle demands the ability to function on the go and always feel “good and ready”. 

2. Travel light and comfortably. 

3. Consumers want minimalistic, high-end, high-quality accessories for personal needs and their mobile phone enhancement.

Consumer segments:

Mobile phone accessories users
 Tweens, travelers, on-the-go enthusiastic

The Opportunity and Vision:

Designing, producing and marketing a full line of innovative accessories that fit every existing and future mobile phone (and cases).  Design a minimalistic and reliable connector to grip the accessories for easy attach and detach.

Build a global distribution and a recognized brand.