Sales channels: 

1. Retail: Travel & On the Go, Mass, Electronics, Pharmacy and Drug Store.

2. Online: several channels.

3. Others: lifestyle and accessories brands (private label). OEM: mobile phone brands, operators, travel retail accessories brands.

Venture / Brand:
Launch year:
Launched on end 2020
Products sold:
over 1 million units
Consumer segments:
Mobile phone accessories users
Tweens, travelers, on-the-go enthusiastic
OEM / Private label: mobile phone brands, operators, travel retail accessories brands

Business case:

The need:  

1. Modern lifestyle demands the ability to function on the go and always feel “good and ready”. 

2. Travel light and comfortably. 

3. Consumers want minimalistic, high-end, high-quality accessories for personal needs and their mobile phone enhancement.

Consumer segments:

Mobile phone accessories users
 Tweens, travelers, on-the-go enthusiastic

The Opportunity and Vision:

Designing, producing and marketing a full line of innovative accessories that fit every existing and future mobile phone (and cases).  Design a minimalistic and reliable connector to grip the accessories for easy attach and detach.

Build a global distribution and a recognized brand. 


1+ million units
Active, growth phase
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